iERA is an internation organization committed to educating and informing humanity about the truth and noble message of Islam.

Our work is foucsed on inspiring Muslims to understand and convey the message of Islam. As an academy our work is driven by detailed research. For this reason, iERA has a dedicated research department – first of its kind for a Muslim organization in the West – aimed to help us better understand the perceptions of Muslims amongst people of other faiths. This research is then used to make our models (Mission Dawah, Muslim Now, One Reason, and the Big Debates) more effective.